Globalization has occurred and the
developing countries like India and others have opened their gates to foreign
brands and companies to enter the market and lure the crowd in the best
possible manner. A normal Indian mall is full of showrooms showcasing world’s
most sought after brands. Men, women, girls and children, irrespective of the
age, throng the showrooms of the high end foreign brands and every fashion
crazy person desires to carry those brands! Yes, the world has modernized and
people have started giving the top priority to their looks and couture. As the
purchasing power is increasing, so is the level of fashion acumen of the crowd.
Walk out on the roads today and you would get to see girls in the best of the
attires and boys carrying colors that some years back were considered female
specific! Zara, Mango, Chemistry, Tommy Hilfiger are some of the brands that
have created a comfortable niche for themselves in the Indian market.
However, in the last few years the fashion
industry has seen a new trend. The trend of going Indian aka the trend of going
traditional! An average Indian girl in the age group of 18-25 is not just happy
wearing the halter dress from Mango, but she wants to have a multi dimensional
fashion sense and probably 4 out of 7 days in a week likes to wear salwar
kameez
or a typical Indian styled kurti to college/office coupled with
a kolhapuri chappal and a pair of jhumkis.
If any of you ever visited the Delhi University campus in the last 4-5
years, you must have seen more than 50% of the girls going traditional. Gone
are the days when a girl wearing salwar kameez was labeled as
outdated. The traditional Indian clothes are not just the world’s most
comfortable clothing, but they bring out the real beauty in a girl and add to
the charm and grace of the one wearing them. The traditional clothing items
have become a rage in our film industry as well. Who can ever forget the
beautiful Kareena Kapoor in the semi-traditional attire (Patiala salwaar
and a long t-shirt) while running after her missed train in the movie Jab
We Met or her beautiful salwaar kameez in the song Nagada
from the same movie. She looked as beautiful and charismatic as she would look
in an exorbitantly priced D&G dress. That was about the movies, but even in
real life actresses like Aishwarya Rai and Vidya Balan carry the sarees and
Anarkali styled traditional Indian suits in a very well manner. Both of them
walked the red carpet at the International Cannes film festival wearing
traditional Indian clothes with one of them even sporting a nath (Indian
name for nose ring) and getting oodles of compliments and positive reviews.
Fashion is not just about wearing western
and high end brands but it is about looking good in whatever one may choose to
wear. A fashionista is somebody who can easily be distinguished in a maddening
crowd of many people on the most non-glamorous of the occasions. A normal kanjiwaram
saree can make a female look like a diva if worn and accessorized
properly. There is a lot of creativity and talent around and people have learnt
to mix and match and wear and look special! Kurtis are coupled with
jeans, kolhapuri chappals are coupled with short dresses, bright
colorful Rajasthani styled bags are being carried with polo t-shirts,
men/boys are carrying jholla styled bags to colleges and
experimenting with pink/orange/red colored knee length kurtas with jeans, women
and girls are wearing big traditional neckpieces over western attire. Time has
come to experiment and fuse different styles together and create a new
statement altogether. One does not need a stylist or a designer for this, mere
presence of mind and a little creativity is enough to create the perfect look.
So go ahead, amalgamate traditional with western and rock the Indian streets!
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